B2B: not more site “image”. Site that helps to sell.

In worlds B2B, site not intended to impress — it intended to convince. And this not happens if every visit ends in “will return to them tomorrow”.
The site not fails because it not designed. It fails because not clear what happens in it, to whom it speaks, and what the step the next. It not helps to client to understand in what you good, what you offer, and how this relevant to him.

And this happens also at companies strong, with experience, with propositions value real. Simply because the site not adapted to audience, not to situations of sale complex, and not to way that in which clients B2B search solution.

I build sites that understand how are made decisions in market of yours. What works on people procurement, what important to receivers the decisions technical, and how to explain advantage competitive within 10 seconds — not in 10 slides.

In project with client from field the industry, upgrade pages the service and addition calls to action clear increased times 3 the the number the inquiries within two months. In project other, with company software, change the navigation and the hierarchy of the content reduced the the rate the abandonment from 63% to 29%.
In B2B, what that determines this not “if the site beautiful”, but rather if it helps to close the the meeting the next.

If the site of yours looks beauty — but not brings results, can to be that it simply not thinks like the client of yours.
Send to me link. I will go over it and return with comments tachles — what worthwhile to change, and why this changes.